Blogs have been a well-established medium in the online world for some time now. According to some estimates, there currently are as many as 600 million blogs online. Whether they are used as a means of conveying news, personal journaling, or online marketing, they have become a staple of internet content.
While the majority of people may not be involved in blogging, almost everyone engages in some type of social media activity. In a similar manner to blogs, social media posts can encompass the same kinds of information. However, they usually do so in a shorter format and more frequently.
While both of these online mediums began as a means for individual users to connect and share online, it wasn’t long before both individuals and organizations saw the potential to use these platforms as marketing tools.
How Have Blogs and Social Media Posts Changed?
As the early progenitors of social media started coming online in the early 2000s, much of the Internet was still in its relative infancy. As a result, these networks were mostly text-based with some limited graphic design. In the case of early networks like Xanga and MySpace, users were even able to tailor their personal pages with basic HTML options and limited photo galleries.
As the next generation of social networks came about, players such as LinkedIn and Facebook did away with these customized page themes, opting instead for a standardized look to their platforms and a greater emphasis on the broader network-wide community.
This development, in turn, gave rise to microblogging. Microblogging makes use of short pieces of content, including short text, images, and video. In many cases, microblogging content may be solely images or videos without any accompanying text.
This type of microblogging content has quickly spread in popularity throughout the world from America’s Twitter and Tumbler to Weibo, a platform with more users in Mainland China (550m) than Twitter’s entire global userbase (330m).
How Can DoveCard Help Blogs and Social Media Posts?
As social media has become a more visual medium, marketers are eager to find new ways to take advantage of this potential. QR codes — a scannable type of barcode easily read by mobile phones — have become a simple way of sharing information, hyperlinks, and many other types of data.
DoveCard utilizes these QR codes as one of the options to easily share their BizCard contact info and group exchanges. QR codes can easily be embedded into any image, video, or text post that you share on your blogs or social media, allowing your followers to connect with you and you with them, providing the ability to share in each other’s professional updates.
